Founder

Alpha Team Leader

I'm rough around the edges, so don't be sensitive; there are other brands out there you can support. I created this brand to raise suicide awareness in our veteran community. This isn't a brand for those looking for sympathy, its more of a "Get your ass up and let's go" type of motivation. So brothers and sisters if you  are ready to bare the load and help each other battle our own demons, you've come to the right place. To anyone that has ever had to overcome adversity, battle with PTSD, or known someone that  lost that fight. We are here for you, You are not alone.